Characteristics of Biscuit Consumers
Jul 30,2025
From the perspective of consumer portraits, the main consumers of biscuits are female consumers, accounting for 2/3. Among them, the group of exquisite mothers, who pay great attention to their children's dietary health, has a much higher TGI (preference index) in biscuit consumption than other groups, becoming a key consumer force. With the upgrading of consumption and the awakening of health awareness, leisure food has upgraded from "snacks" to a "fourth meal" comparable to regular meals. Biscuits with both good looks and quality provide consumers with important nutritional supplements and emotional comfort, and major brands are constantly innovating their products in response to these consumption trends.
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